Above the gridlines we walk alone
Overview
We partnered with Guinness Steak Cuts to modernize their packaging and digital touchpoints by integrating Sprouter QR codes, turning each product into an interactive brand experience. In parallel, we produced social-first photo and video content to support launch and ongoing promotion.
Scope of Work:
- Packaging redesign with embedded Sprouter QR codes
- QR-powered landing experience for consumer engagement- -
- Product photography for web, retail, and social
- Short-form social video clips highlighting the product and brand story
The packaging redesign centered on bridging physical and digital. Each QR code directs consumers to a custom Sprouter experience where they can explore product information, brand storytelling, and additional content beyond the shelf. Visual content was produced to align with the new packaging system and reinforce brand consistency across social channels.
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