Toyota × TripAdvisor
When Toyota and TripAdvisor partnered to highlight Arizona’s diverse travel experiences, they needed more than a traditional automotive spot. They needed a story — one rooted in exploration, friendship, and the freedom to take your own road.
Sprouter Studios led production on a multi-day desert shoot designed to feel cinematic, authentic, and emotionally grounded. The result: two 60-second hero films and a suite of social cutdowns capturing three travelers, three Toyota vehicles, and one shared destination.
Client Gallery
A cinematic campaign that positioned Toyota not just as a vehicle brand, but as a catalyst for shared experiences.By grounding the story in real connection and real landscapes, the work resonated beyond automotive specs landing instead in memory, movement, and meaning.
Project results
Shot on location in Wickenburg, Arizona, the production leaned heavily into natural light, texture, and scale. We embraced:
- Golden-hour desert cinematography
- Controlled dust and atmospheric depth
- Dynamic vehicle tracking and drone work
- Intimate campfire performance lighting
- Authentic, candid travel moments
The visual language balanced automotive precision with human warmth ensuring the vehicles felt powerful without overpowering the story.
